Marketing, Branding & Mass Adoption Strategy

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Verticate aims to establish a modern, sleek, and professional brand image, asserting a robust entry into the wallet market. With a commitment to trust, transparency, and security, Verticate seeks to become the go-to solution for signing in, creating accounts, authentication, and identity management. By focusing on user community benefits, Verticate aims to position itself as a leading authority in the digital identity sector.

Target Markets and Collaborators

Verticate's services are designed for a global audience, catering to users and businesses in the U.S, E.U, Asia, S. America, and Africa. Ideal collaborators include online communities and social media platforms with established member bases, as well as global brands requiring user due diligence. Verticate also aims to reach out to the expanding crypto industry through strategic cross-chain collaborations.

Marketing and Community Strategies

Verticate's marketing strategies highlight the platform's reliability, transparency, and free identification/signature services. A key part of these strategies involves empowering consumers to question why businesses aren't using Verticate, emphasizing privacy.

To amplify Verticate's visibility and reach, the company plans to engage with influencers, content creators, video creators, and news sources across all tiers. This collaboration will enable Verticate to tap into various audience demographics, enhancing brand awareness and engagement.

Verticate's approach to retail and mass adoption avoids direct associations with 'cryptocurrencies', focusing on the platform's utility. For institutional adoption, Verticate plans on engaging large partners through board and adviser-established collaborations, offering bespoke services. Medium and small enterprises, start-ups, and freelancers/contractors will be targeted with traditional digital marketing campaigns. Verticate also prioritizes educating users about digital identities, assets, blockchain, and wallets.

Verticate aims to build trust within its community through data privacy and transparency. Incentivized referral programs, influential marketing, and partnerships with like-minded companies will drive brand awareness and user engagement. Verticate also plans to launch a hospitality program involving VERT tokens to encourage adoption.

Strategic Partnerships and Collaborations

Verticate intends to partner with strategic organizations that align with its brand philosophy. The platform plans to harness the rapid expansion of the blockchain and cryptocurrency industry to create innovative solutions for digital identity verification and user authentication. It aims to establish strategic alliances with fellow crypto initiatives and expand its influence across diverse blockchain networks through cross-chain collaborations.3

Sales and Outreach Strategies

Verticate plans to establish specialized sales teams to cater to both large businesses and medium-sized enterprises, startups, and freelancers/contractors. This dedicated approach will help in exploring new markets and creating additional revenue streams.

To enhance networking capabilities and promote brand recognition, Verticate will actively participate in international conferences pertinent to compliance, business, and legal matters.

Airdrop Campaigns and Incentives

To incentivize user engagement and promote the adoption of Verticate's cryptocurrency, airdrop campaigns offering bonus tokens, digital identities, and other rewards will be implemented. This initiative is expected to spark interest and drive growth.

2023/24: Brand & Marketing Goals

The key objective for the years 2023-24 is to boost mass-market adoption through cross-collaborations and promotional activities, including offering users free Verticate Digital Identification. The company plans to ramp up marketing efforts and product enhancements to reach wider audiences through extensive online marketing campaigns and engagement at major industry events worldwide.